The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction
{"title":"The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction","authors":"Jing Yan, Haiyan Kong, Shoufen Jiang, Mengdi Zhang","doi":"10.1080/10941665.2024.2350404","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.3000,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2024.2350404","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
期刊介绍：
Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
