The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction
{"title":"The impact of virtual influencer advertising on consumer response: a moderated chain mediation model based on mind perception and parasocial interaction","authors":"Jing Yan, Haiyan Kong, Shoufen Jiang, Mengdi Zhang","doi":"10.1080/10941665.2024.2350404","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":4,"journal":{"name":"ACS Applied Energy Materials","volume":" 15","pages":""},"PeriodicalIF":5.5000,"publicationDate":"2024-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Energy Materials","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10941665.2024.2350404","RegionNum":3,"RegionCategory":"材料科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"CHEMISTRY, PHYSICAL","Score":null,"Total":0}
期刊介绍：
ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.
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