{"title":"Empowering Design in Revigrés: The Strategic Influence of the Chief Design Officer on an Organization's Future","authors":"Gisela Pinheiro, Teresa Franqueira","doi":"10.1111/drev.12398","DOIUrl":null,"url":null,"abstract":"<p>By leveraging the CDO's role, Revigrés can drive innovation, enhance competitiveness, and position itself as a leader in the design-driven economy.</p><p>The presence of design leadership gives an organization an edge in driving innovation and strategic decision-making in addition to enhancing its competitiveness.</p>","PeriodicalId":87242,"journal":{"name":"Design management review","volume":"35 2","pages":"52-58"},"PeriodicalIF":0.0000,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Design management review","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/drev.12398","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
By leveraging the CDO's role, Revigrés can drive innovation, enhance competitiveness, and position itself as a leader in the design-driven economy.
The presence of design leadership gives an organization an edge in driving innovation and strategic decision-making in addition to enhancing its competitiveness.
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