{"title":"Exploring the Feasibility of AI-Generated Logo Concepts","authors":"Eric M. Olson, Kira C. Olson","doi":"10.1111/drev.12394","DOIUrl":null,"url":null,"abstract":"<p>AI-powered platforms such as ChatGPT, boast capabilities to generate content across various domains, raising the question of whether they can extend their proficiency to logo concept design.</p><p>The potential for automated logo concept generation has garnered significant attention in the digital era where brand recognition and differentiation are paramount for competitive advantage.</p>","PeriodicalId":87242,"journal":{"name":"Design management review","volume":"35 2","pages":"20-27"},"PeriodicalIF":0.0000,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Design management review","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/drev.12394","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
AI-powered platforms such as ChatGPT, boast capabilities to generate content across various domains, raising the question of whether they can extend their proficiency to logo concept design.
The potential for automated logo concept generation has garnered significant attention in the digital era where brand recognition and differentiation are paramount for competitive advantage.
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