A STUDY ON BRAND PREFERENCE OF MOBILE PHONES IN SELECTED CITIES OF KARNATAKA

Abstract

The purpose of this research is to examine the complexities of customer choices in the mobile phone industry in Karnataka, with a specific emphasis on certain towns within the state. The comprehension of brand preference has significant importance for mobile phone makers and marketers, since it exerts a direct impact on customer choices and buying behaviours. Moreover, with the implementation of this study in certain urban areas, our objective is to unveil potential regional disparities and intricacies in consumer conduct and inclinations. These findings might provide significant perspectives for the development of focused marketing tactics. The elements that affect consumers brand preferences regarding mobile phone brands in few select locations of Karnataka were determined in this study.