Priveena Thanabalan, Ali Vafaei-Zadeh, Haniruzila Hanifah, T. Ramayah
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Abstract
The objective of this paper is to investigate the factors that influence the adoption of Big Data Analytics (BDA) in manufacturing companies and examine the impact of BDA adoption on performance, while also considering the moderating effect of data-driven culture. An online questionnaire survey was conducted with medium and large manufacturing companies in Malaysia, resulting in a total of 267 responses collected through non-probability purposive sampling. The results show that technology complexity, perceived relative advantage, top management support, IT infrastructure and capabilities, normative pressure, and mimetic pressure are significant determinants of BDA adoption. Moreover, the adoption of BDA has a positive impact on financial and market performance, with data-driven culture moderating the relationship between BDA adoption and financial performance. This study highlights the critical factors that contribute to BDA adoption and its outcomes, providing manufacturing companies with awareness on this topic.
期刊介绍：
The interdisciplinary interfaces of Information Systems (IS) are fast emerging as defining areas of research and development in IS. These developments are largely due to the transformation of Information Technology (IT) towards networked worlds and its effects on global communications and economies. While these developments are shaping the way information is used in all forms of human enterprise, they are also setting the tone and pace of information systems of the future. The major advances in IT such as client/server systems, the Internet and the desktop/multimedia computing revolution, for example, have led to numerous important vistas of research and development with considerable practical impact and academic significance. While the industry seeks to develop high performance IS/IT solutions to a variety of contemporary information support needs, academia looks to extend the reach of IS technology into new application domains. Information Systems Frontiers (ISF) aims to provide a common forum of dissemination of frontline industrial developments of substantial academic value and pioneering academic research of significant practical impact.
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