The genre of PechaKucha presentations: Analysis and implications for enhancing multimodal literacy at university

IF 3.2 1区 文学 Q1 LINGUISTICS English for Specific Purposes Pub Date : 2024-05-27 DOI:10.1016/j.esp.2024.05.002
Vicent Beltrán-Palanques , Mercedes Querol-Julián
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Abstract

ESP students need to develop their multimodal literacy to become literate in today's professional spaces. For this purpose, ESP teachers should revisit pedagogy practices to best engage students in the navigation and construction of multimodal genres. As a case in point, we explore PechaKucha (PK) presentations. This multimodal genre consists of 20 slides, which are automatically advanced every 20 s. PK presentations entail a complex format that requires speakers to choose how to convey content, design suitable visuals, and engage audiences. The dataset for the study consists of 7 PK presentations delivered during a social event at an architecture conference. Adopting a multimodal discourse analysis lens, we analyse this set of PK presentations in terms of rhetorical structure and the way in which intersemiotic relations unfolded (synchronisation between speech and visuals and the modal density of slides). The analysis demonstrates that PK presentations entail an intricate multimodal composition consisting of three moves in which professional and personal narratives intertwine. The examination of intersemiotic relations reveals how speech and visuals interplay effectively to transmit meaning and engage the audience. The results of this study provide critical information to design a research-informed pedagogy to enhance ESP students' multimodal literacy.

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PechaKucha 演示的体裁:分析和对提高大学多模态素养的影响
ESP学生需要发展他们的多模态素养,以成为当今专业领域的有识之士。为此,ESP 教师应重新审视教学法实践,让学生以最佳方式参与多模态体裁的导航和构建。我们以 PechaKucha(PK)演讲为例进行探讨。这种多模态体裁由 20 张幻灯片组成,每 20 秒自动前进一次。PK 演讲的形式非常复杂,要求演讲者选择如何传达内容、设计合适的视觉效果并吸引听众。本研究的数据集包括在一次建筑会议的社交活动中发表的 7 篇 PK 演讲。我们采用多模态话语分析的视角,从修辞结构和语际关系的展开方式(语音和视觉效果的同步以及幻灯片的模态密度)两个方面对这组 PK 演讲进行了分析。分析表明,PK 演讲是一种错综复杂的多模态构成,由专业和个人叙事交织在一起的三个动作组成。对语际关系的研究揭示了语音和视觉如何有效地相互作用,以传递意义并吸引听众。本研究的结果为设计一种以研究为基础的教学法以提高ESP学生的多模态素养提供了重要信息。
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来源期刊
CiteScore
5.70
自引率
8.00%
发文量
41
审稿时长
62 days
期刊介绍: English For Specific Purposes is an international peer-reviewed journal that welcomes submissions from across the world. Authors are encouraged to submit articles and research/discussion notes on topics relevant to the teaching and learning of discourse for specific communities: academic, occupational, or otherwise specialized. Topics such as the following may be treated from the perspective of English for specific purposes: second language acquisition in specialized contexts, needs assessment, curriculum development and evaluation, materials preparation, discourse analysis, descriptions of specialized varieties of English.
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