{"title":"Laughing from the Outside-In: Considering ‘What's Up Africa’ as an(other) humorous humanitarian digilantism","authors":"Edward Ademolu","doi":"10.1002/jid.3916","DOIUrl":null,"url":null,"abstract":"<p>This article examines the intersection of humour and humanitarianism in engaging Northern audiences with global Southern poverty issues. It analyses witty social media campaigns that critique humanitarian practices and Africa’s representation, notably <i>What’s Up Africa</i> (WUA) on YouTube, <i>Radi-Aid</i> on YouTube, <i>Humanitarians of Tinder</i> on Tumblr and <i>Barbie Savior</i> on Instagram. Using ‘contraflow’, it shows how humour and positionality shape reception. WUA’s Black African-centric comedy, particualrly, highlights the often-underexplored role of race in development discourse, challenging the White institutional core of humanitarianism. These insights reveal power dynamics and invite further academic inquiry into the transformative potential of comedic humanitarian critique.</p>","PeriodicalId":47986,"journal":{"name":"Journal of International Development","volume":"36 5","pages":"2393-2413"},"PeriodicalIF":1.7000,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jid.3916","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Development","FirstCategoryId":"96","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jid.3916","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"DEVELOPMENT STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This article examines the intersection of humour and humanitarianism in engaging Northern audiences with global Southern poverty issues. It analyses witty social media campaigns that critique humanitarian practices and Africa’s representation, notably What’s Up Africa (WUA) on YouTube, Radi-Aid on YouTube, Humanitarians of Tinder on Tumblr and Barbie Savior on Instagram. Using ‘contraflow’, it shows how humour and positionality shape reception. WUA’s Black African-centric comedy, particualrly, highlights the often-underexplored role of race in development discourse, challenging the White institutional core of humanitarianism. These insights reveal power dynamics and invite further academic inquiry into the transformative potential of comedic humanitarian critique.
期刊介绍：
The Journal aims to publish the best research on international development issues in a form that is accessible to practitioners and policy-makers as well as to an academic audience. The main focus is on the social sciences - economics, politics, international relations, sociology and anthropology, as well as development studies - but we also welcome articles that blend the natural and social sciences in addressing the challenges for development. The Journal does not represent any particular school, analytical technique or methodological approach, but aims to publish high quality contributions to ideas, frameworks, policy and practice, including in transitional countries and underdeveloped areas of the Global North as well as the Global South.
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