Penggunaan Sosial Media Marketing Sebagai Upaya Meningkatkan Jumlah Pengunjung di Blitar Park

Muhammad Teguh Himawan, Siti Ning, Farida
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Abstract

In the continually evolving digital era, social media plays a crucial role in influencing consumer behavior and decisions, particularly in the tourism sector. Blitar Park, as a recreational destination in Blitar, East Java, experiences significant impacts from the penetration of social media. With diverse facilities and activities, Blitar Park must leverage social media as an effective marketing tool to attract more visitors. Social media has become a vital source of information, and understanding how social media content influences visitor decisions is key. This research identifies effective types of social media content in capturing the attention and interest of the public to visit Blitar Park. The study employs a qualitative method with observations and literature reviews to delve into the meanings and characteristics of social media usage at Blitar Park. Insight analysis from social media platforms provides an overview of visitor responses to published content. The research findings indicate that Blitar Park has successfully utilized social media, but a decline in content publication consistency led to a performance decrease in certain months. Consistency in publication, diverse content types, and more active engagement with visitors are essential elements for enhancing the effectiveness of marketing through social media.
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利用社交媒体营销努力增加布利塔公园的游客数量
在不断发展的数字时代,社交媒体在影响消费者行为和决策方面发挥着至关重要的作用,尤其是在旅游业。布利塔公园作为东爪哇布利塔的休闲胜地,受到了社交媒体渗透的巨大影响。凭借多样化的设施和活动,布利塔公园必须利用社交媒体作为有效的营销工具来吸引更多游客。社交媒体已成为重要的信息来源,因此了解社交媒体内容如何影响游客的决策至关重要。本研究确定了社交媒体内容的有效类型,以吸引公众的注意力和兴趣来参观布利塔公园。本研究采用定性方法,通过观察和文献综述来深入了解布利塔公园使用社交媒体的意义和特点。通过对社交媒体平台的洞察分析,可以了解游客对发布内容的反应。研究结果表明,布利塔尔公园成功地利用了社交媒体,但内容发布一致性的下降导致某些月份的业绩下降。发布内容的一致性、内容类型的多样性以及游客更积极的参与是通过社交媒体提高营销效果的基本要素。
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