Significance and Strategy of Developing Chinese Traditional Business Culture Curriculum Standards in Chongqing Business Colleges

Abstract

Business culture has been passed down in China for thousands of years and plays an important role in cultivating outstanding business talents. The purpose of this paper is to explore the significance and strategy of developing the curriculum standard of Chinese traditional business culture. First of all, by analyzing the concept of business culture, we can deeply understand the unique value of Chinese traditional business culture. Secondly, it discusses the significance of the development of business culture curriculum standards for cultivating students' professional quality, providing cultural support for innovation and entrepreneurship education and building a cultural power, and recognizes its importance to business college education. Finally, according to the data obtained from the questionnaire survey, this paper puts forward some strategies and suggestions for developing Chinese traditional business culture courses in Chongqing business colleges. Through this study, first, I hope to provide support for Chongqing business colleges to cultivate business talents with Chinese business wisdom and innovation ability; Second, I hope to promote the unique value of Chinese traditional culture in the commercial field to be more widely recognized and applied.