{"title":"Localised precarity in social media entertainment: YouTubing in Turkey","authors":"Tugce Bidav","doi":"10.1177/13678779241258491","DOIUrl":null,"url":null,"abstract":"This article examines precarious working conditions for YouTube content creation in Turkey. Creator studies have extensively examined creator precarity within the context of platform architectures and the broader social media entertainment industries. Instead of applying this lens to YouTubing in Turkey to highlight shared precarity experiences of Turkish creators with other YouTube production cultures, I focus on localised precarity to examine how creator labour is made less stable by geographical context. Drawing on in-depth interviews with creators, the research findings demonstrate that there are multiple sources of precarity associated with localised YouTube revenues in an unstable national economy, restrictive internet governance at nation-state level, and culturally situated creator–audience relations.","PeriodicalId":47307,"journal":{"name":"International Journal of Cultural Studies","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Cultural Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779241258491","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
This article examines precarious working conditions for YouTube content creation in Turkey. Creator studies have extensively examined creator precarity within the context of platform architectures and the broader social media entertainment industries. Instead of applying this lens to YouTubing in Turkey to highlight shared precarity experiences of Turkish creators with other YouTube production cultures, I focus on localised precarity to examine how creator labour is made less stable by geographical context. Drawing on in-depth interviews with creators, the research findings demonstrate that there are multiple sources of precarity associated with localised YouTube revenues in an unstable national economy, restrictive internet governance at nation-state level, and culturally situated creator–audience relations.
期刊介绍：
International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.
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