Identity Crises

Abstract

This research paper aims to investigate identity crisis in some Private School Admission Advertisement Posters in Raparin District/ Sulaymaniyah in the northern part of Iraq for academic years 2023-2024 from the postcolonial worldview. A preamble study of postcolonial theory is bound up with the traces of colonization and its effects on the psychology of the colonized. The colonizer has proven itself in many ways and endeavors to prolong its hegemony by any means. One of the colonial policies that the colonizer has employed is creating the false consciousness of the colonizer as superior in the mind of the colonized. This article endeavors to show how Private School Admission Advertisement Posters in the Raparin District were created under the impact of the colonial false consciousness. The study articulates the reason behind using European figures in their posters instead of non-European individuals and shows that colonization and it’s legacy still exists. This contraction shows that the advertisers are influenced by European cultures, shapes, and values. Unconsciously, they are portraying themselves as the West’s other by giving superiority to Europeans over non-Europeans.