Evaluation of the Development Resilience of Tourist Attractions Under the Influence of Major Public Health Events

Abstract

Abstract: Achieving resilient development is an important way for tourist attractions to cope with the negative impacts of major public health events, and an accurate assessment of the existing resilience level is the basis for improving the resilience of tourist attractions. Based on resilience theory, the impacts of major public health events on tourist attractions and the relationship between the impacts and the development resilience of the tourist attractions, this study uses the composite index method and DEMATEL method to construct an index system for evaluating the development resilience of tourist attractions. This evaluation index includes 20 indicators in the four dimensions of prevention ability, resistance ability, recovery ability and renewal ability, and the weight of each indicator was determined. The results show three important aspects of tourist attraction resilience. (1) Resistance ability is the most important dimension that reflects the resilience level of tourist attractions, followed by renewal ability and recovery ability, while prevention ability is relatively less important. (2) Tourism revenue reconstruction, mechanism innovation, marketing flexibility and financing ability have large positive correlations with the resilience level of tourist attractions. (3) Market flexibility, management decision-making level, financing ability and intelligent construction level are susceptible to other indicators, so that more attention should be paid to them in the process of improving the resilience level of tourist attractions. The index system developed in this study can provide scientifically valid guidance and a useful reference for tourist attractions to accurately examine their own issues and improve their development resilience.