Dilemma Analysis and Path Exploration of the Integrated Development of Intangible Cultural Heritage and Tourism in Beijing from the Perspective of Rural Revitalization

Abstract

Abstract: This study constructed the RMPP (Resource-Market-Product-Policy) theory from the perspective of rural revitalization, combined with the concept of intangible cultural heritage (ICH)+tourism to assist rural revitalization. Firstly, the study summarized the current situation of integrated development of ICH resources and tourism in 10 suburban districts of Beijing from four dimensions: Resources, market, product, and policy. Secondly, the study used the Delphi method and Analytic Hierarchy Process to construct an RMPP evaluation index system, determine the weights of the indicators, and score them. Through evaluation and analysis, the development differences of the 10 suburban districts in the four dimensions of RMPP were identified, and the difficulties in integrating development of ICH and tourism were sorted out, such as weak awareness of ICH inheritance, insufficient integration of ICH tourism resources, low level of the development of ICH tourism products, and unclear rights and responsibilities for ICH protection. Finally, the study explored the path of promoting rural revitalization through the integration of ICH and tourism from the four dimensions of RMPP, including scientific integration of ICH resources, innovative market models, product gradient development, and policy targeted implementation.