{"title":"Elite Reproduction and Power in the Neoliberal Era: The Image-Making of King Carl XVI Gustaf as ‘Sweden’s Leader’","authors":"Mikael Holmqvist","doi":"10.1177/17499755241252192","DOIUrl":null,"url":null,"abstract":"One group of elites that often escapes attention among sociologists are royals, who seem to be regarded as uninteresting and irrelevant study objects for the analysis of elites’ reproduction and power in contemporary society. Still, as suggested by, for instance, the death of the British Queen Elizabeth II in 2022 and the installation of the Danish King Frederik X in 2024, royals enjoy extraordinary attention among the general public and media, which testifies to their potentially important social, moral and political functions and roles. Based on an extensive examination of the longest reigning monarch in the world today, the Swedish King Carl XVI Gustaf, I suggest how he, through media, has been constructed as ‘Sweden’s leader’; by idealizing such neoliberal virtues as activity, entrepreneurship, positive thinking, self-management and similar expressions of ‘leadership’. A key concept for my analysis of the fabrication of the King is ‘image-making’, which derives from Ervin Goffman’s work on the ‘presentation of self’. Essentially, the King aspires to be seen as a role model in contemporary Sweden, a country that has become all the more market-oriented during the last 50 years, which is critical to understanding his legitimacy, and hence ability to exercise power.","PeriodicalId":46722,"journal":{"name":"Cultural Sociology","volume":null,"pages":null},"PeriodicalIF":1.4000,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cultural Sociology","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/17499755241252192","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"SOCIOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
One group of elites that often escapes attention among sociologists are royals, who seem to be regarded as uninteresting and irrelevant study objects for the analysis of elites’ reproduction and power in contemporary society. Still, as suggested by, for instance, the death of the British Queen Elizabeth II in 2022 and the installation of the Danish King Frederik X in 2024, royals enjoy extraordinary attention among the general public and media, which testifies to their potentially important social, moral and political functions and roles. Based on an extensive examination of the longest reigning monarch in the world today, the Swedish King Carl XVI Gustaf, I suggest how he, through media, has been constructed as ‘Sweden’s leader’; by idealizing such neoliberal virtues as activity, entrepreneurship, positive thinking, self-management and similar expressions of ‘leadership’. A key concept for my analysis of the fabrication of the King is ‘image-making’, which derives from Ervin Goffman’s work on the ‘presentation of self’. Essentially, the King aspires to be seen as a role model in contemporary Sweden, a country that has become all the more market-oriented during the last 50 years, which is critical to understanding his legitimacy, and hence ability to exercise power.
期刊介绍:
Cultural Sociology publishes empirically oriented, theoretically sophisticated, methodologically rigorous papers, which explore from a broad set of sociological perspectives a diverse range of socio-cultural forces, phenomena, institutions and contexts. The objective of Cultural Sociology is to publish original articles which advance the field of cultural sociology and the sociology of culture. The journal seeks to consolidate, develop and promote the arena of sociological understandings of culture, and is intended to be pivotal in defining both what this arena is like currently and what it could become in the future. Cultural Sociology will publish innovative, sociologically-informed work concerned with cultural processes and artefacts, broadly defined.