Social Life of Zines and Other DIY Micro-Media Constituting American DIY Communities and Scenes

Abstract

The primary function of zines is often considered to be creative and expressive, and the function of other types of DIY (“do-it-yourself”) micro-media as utilitarian (e.g., flyers as promotion), but all of these media also perform important social roles. DIY micro-media (e.g., zines, flyers, Internet pages, graffiti, wall signs, and “thank you” notes) are in this way embroiled in social lives of their makers and help them constitute themselves culturally and socially. DIY micro-media in this way also acquire their own social lives. Inspired by my ethnographic observations of the social lives of DIY micro-media within particular American DIY houses and music scenes, I examine in this article not only the content of DIY zines and micro-media (i.e., to study them as texts), but primarily the social role of zines and other DIY micro-media in the material, social, and affective constitution of DIY and music communities and scenes (i.e., to study them as social agents). Therefore, I show how these micro-media operate as material and media objects that are simultaneously shaped by and shaping human and social relations. By combining zine and micro-media studies with anthropology and material culture studies, I offer in this article a nuanced micro perspective, both ethnographic and emic, of the social processes implicated in the social and economic mutual constitution between media objects and music/art communities and scenes.