{"title":"Digital Disregard: A Case for Amending Québec’s Children Advertising Legislation","authors":"Sydney L. Forde, Erika Solis, Yasemin Beykont","doi":"10.3138/cjc-2023-0026","DOIUrl":null,"url":null,"abstract":"Background: In 1978, the province of Québec introduced the Consumer Protection Act (CPA), which prohibited advertising to children under 13. Since then, new forms of digital technology and intrusive advertising have emerged. Analysis: Using the FIFA video game series as a case study, this article analyzes how the persuasive nature of loot-box microtransactions may be considered advertising targeted to children and explores international approaches to similar issues. Conclusions and implications: By adopting language similar to that in EU and U.K. legislation, Québec’s CPA can be transformed to better protect children in the digital age.","PeriodicalId":45663,"journal":{"name":"Canadian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Canadian Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3138/cjc-2023-0026","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Background: In 1978, the province of Québec introduced the Consumer Protection Act (CPA), which prohibited advertising to children under 13. Since then, new forms of digital technology and intrusive advertising have emerged. Analysis: Using the FIFA video game series as a case study, this article analyzes how the persuasive nature of loot-box microtransactions may be considered advertising targeted to children and explores international approaches to similar issues. Conclusions and implications: By adopting language similar to that in EU and U.K. legislation, Québec’s CPA can be transformed to better protect children in the digital age.
期刊介绍：
The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.
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