Strategies for Sustainable Development of Companies in International Markets in the context of Digitalization

Pub Date : 2024-06-01 DOI:10.14207/ejsd.2024.v13n2p12
Alona Tanasiichuk, Liliia Mykhailyshyn, Larysa Fedoryshyna, Volodymyr Lagodiienko, Ruda Tetyana, Nataliya Polyova, Oksana Yurchenko
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Abstract

The war conditions are forcing Ukrainian wood processing companies to review their strategies and identify new opportunities in international markets. It is important to develop business regardless of the circumstances: to be able to adapt to any conditions, whether it is a lack of resources or limited opportunities. The key aspect now is to create sustainable strategies that will allow Ukrainian companies to be flexible and competitive in international markets, strengthening their position regardless of the circumstances. Sustainable strategies for wood processing companies in international markets are becoming a key success factor in the conditions of modern globalization. The use of digital tools can help improve the efficiency of Ukrainian wood processing companies and provide them with competitive advantages. Digital tools allow for collecting and analyzing large amounts of data about the audience, competitors, and the market in general, which helps to understand consumer needs better, predict market trends, and adapt strategies accordingly. Digital tools also help to improve communication between wood processing companies and international partners and increase interaction with them. The study confirmed that collecting and analyzing data on potential customers and their requirements is a key step in entering new international markets. Modern digital tools greatly simplify this process, enabling fast and efficient collection, analysis, and interpretation of large amounts of data. They can provide useful insights into consumer behavior, preferences, and demand for certain goods and services. These digital tools have made it possible to process large amounts of data to prepare Ukrainian forestry enterprises for international markets. International marketing research is crucial for the successful development of an enterprise's strategy at the international level. The markets of Poland, Germany, Austria, Italy, and Ukraine were analyzed to compare various indicators. The expert evaluation was used to calculate the scores for each market, which allowed us to determine which ones are the most attractive for Ukrainian companies specializing in wood processing and creating added value in the domestic market. The study showed that in the current environment, it is possible to increase exports of product subgroups "4407 Timber", "4408 Cladding sheets" and "4415 Cases, boxes" to the markets of Germany, Austria, and Italy. This will help many Ukrainian enterprises to resume their business activity during the second year of the war and in the post-war period. Keywords: advanced digital tools, international business operations, plan for sustainable development, a set of metrics measuring the appeal of international markets, networking platforms, international market, businesses  
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数字化背景下企业在国际市场上的可持续发展战略
战争形势迫使乌克兰木材加工企业重新审视自己的战略,并在国际市场上寻找新的机遇。重要的是,无论在什么情况下都要发展业务:能够适应任何条件,无论是缺乏资源还是机会有限。现在的关键是制定可持续战略,使乌克兰企业在国际市场上具有灵活性和竞争力,无论在什么情况下都能巩固自己的地位。在现代全球化条件下,木材加工企业在国际市场上的可持续战略正成为成功的关键因素。数字工具的使用有助于提高乌克兰木材加工企业的效率,并为其提供竞争优势。数字化工具可以收集和分析有关受众、竞争对手和整个市场的大量数据,这有助于更好地了解消费者的需求,预测市场趋势,并相应地调整战略。数字工具还有助于改善木材加工企业与国际合作伙伴之间的沟通,增加与他们的互动。研究证实,收集和分析有关潜在客户及其需求的数据是进入新国际市场的关键步骤。现代数字工具大大简化了这一过程,能够快速高效地收集、分析和解读大量数据。它们可以提供有关消费者行为、偏好以及对某些商品和服务需求的有用见解。这些数字工具使处理大量数据成为可能,从而为乌克兰林业企业进入国际市场做好准备。国际营销研究对于企业成功制定国际战略至关重要。我们对波兰、德国、奥地利、意大利和乌克兰的市场进行了分析,以比较各种指标。通过专家评估来计算每个市场的得分,从而确定哪些市场对专门从事木材加工并在国内市场创造附加值的乌克兰公司最具吸引力。研究表明,在当前环境下,有可能增加 "4407 木材"、"4408 覆层板 "和 "4415 箱、盒 "产品子类对德国、奥地利和意大利市场的出口。这将有助于许多乌克兰企业在战争第二年和战后恢复商业活动。关键词:先进的数字工具、国际业务运营、可持续发展计划、衡量国际市场吸引力的一套指标、网络平台、国际市场、企业
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