Cucktales: Race, Sex, and Enjoyment in the Reactionary Memescape

Abstract

This article makes a critical contribution to the study of digital reactionary movements by tracing the resonant circulation of “the cuck” memes across various levels of racialized and gendered subjectivity. It argues that the cuck meme resonates through composing an affective narrative of deferred and stolen enjoyment at the intersection of personal, social, and international politics. It follows the meme’s digital movements across pornographic anxieties around the sexual prowess of the Black other (the personal), the Gamergate events of 2014 and its politics of geek masculine injury (the social), and the perceived threat of immigration to the enjoyment-space designated as the nation (the international). Throughout, the paper makes three contributions. First, it theorizes the structuring role played by enjoyment as a political factor in historically shaping political subjectivity. Second, it shows how this political factor animates the transnational politics of contemporary reactionary movements and how they affectively and discursively perceive their various political resentments through narratives of enjoyment. Third, it demonstrates how memes as specific technical-aesthetic products allow the common resonance and articulation of these various resentments to shape a site of rectification for an enjoyment that is felt to be lost.