Hierarchical representation learning for next basket recommendation

IF 2.3 Q2 COMPUTER SCIENCE, THEORY & METHODS Array Pub Date : 2024-06-17 DOI:10.1016/j.array.2024.100354
Wenhua Zeng , Junjie Liu , Bo Zhang
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引用次数: 0

Abstract

The task of next basket recommendation is pivotal for recommender systems. It involves predicting user actions, such as the next product purchase or movie selection, by exploring sequential purchase behavior and integrating users’ general preferences. These elements may converge and influence users’ subsequent choices. The challenge intensifies with the presence of varied user purchase sequences in the training set, as indiscriminate incorporation of these sequences can introduce superfluous noise. In response to these challenges, we propose an innovative approach: the Selective Hierarchical Representation Model (SHRM). This model effectively integrates transactional data and user profiles to discern both sequential purchase transactions and general user preferences. The SHRM’s adaptability, particularly in employing nonlinear aggregation operations on user representations, enables it to model complex interactions among various influencing factors. Notably, the SHRM employs a Recurrent Neural Network (RNN) to capture extended dependencies in recent purchasing activities. Moreover, it incorporates an innovative sequence similarity task, grounded in a k-plet sampling strategy. This strategy clusters similar sequences, significantly mitigating the learning process’s noise impact. Through empirical validation on three diverse real-world datasets, we demonstrate that our model consistently surpasses leading benchmarks across various evaluation metrics, establishing a new standard in next-basket recommendation.

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用于下一个篮子推荐的分层表示学习
下一篮子推荐任务对推荐系统至关重要。它涉及通过探索用户的连续购买行为并综合用户的一般偏好来预测用户的行为,如下一次购买产品或选择电影。这些因素可能会交汇在一起,影响用户的后续选择。如果训练集中存在不同的用户购买序列,挑战就会加剧,因为不加区分地纳入这些序列可能会带来多余的噪音。为了应对这些挑战,我们提出了一种创新方法:选择性分层表示模型(SHRM)。该模型有效地整合了交易数据和用户特征,既能辨别连续的购买交易,也能辨别一般的用户偏好。SHRM 具有很强的适应性,尤其是在用户表征上采用非线性聚合操作,使其能够模拟各种影响因素之间复杂的相互作用。值得注意的是,SHRM 采用了循环神经网络(RNN)来捕捉近期采购活动中的扩展依赖关系。此外,它还采用了创新性的序列相似性任务,以 k 小段抽样策略为基础。该策略对相似序列进行聚类,大大减轻了学习过程中的噪声影响。通过在三个不同的真实数据集上进行经验验证,我们证明了我们的模型在各种评估指标上始终超越领先基准,为下一篮子推荐建立了新的标准。
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来源期刊
Array
Array Computer Science-General Computer Science
CiteScore
4.40
自引率
0.00%
发文量
93
审稿时长
45 days
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