{"title":"The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction","authors":"Xiayu Chen, Yu Wang, Shaobo Wei, Junya Shen","doi":"10.1080/10447318.2024.2364464","DOIUrl":null,"url":null,"abstract":"This study investigates how herd behavior affects consumers’ consumption intention and continuous watching intention in live streaming e-commerce. We also consider how consumer–anchor interaction a...","PeriodicalId":54954,"journal":{"name":"International Journal of Human-Computer Interaction","volume":"4 1","pages":""},"PeriodicalIF":3.4000,"publicationDate":"2024-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Human-Computer Interaction","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1080/10447318.2024.2364464","RegionNum":3,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, CYBERNETICS","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates how herd behavior affects consumers’ consumption intention and continuous watching intention in live streaming e-commerce. We also consider how consumer–anchor interaction a...
期刊介绍：
The International Journal of Human-Computer Interaction addresses the cognitive, creative, social, health, and ergonomic aspects of interactive computing.
It emphasizes the human element in relation to the systems and contexts in which humans perform, operate, network, and communicate, including mobile apps, social media, online communities, and digital accessibility. The journal publishes original articles including reviews and reappraisals of the literature, empirical studies, and quantitative and qualitative contributions to the theories and applications of HCI.
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