Revealed strategies in wineries’ grape supply: the case of the Canary Islands

Dirk Godenau, Gloria Martin-Rodriguez, Jose Ignacio González Gómez, Jose Juan Caceres-Hernandez
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Abstract

Purpose

This paper aims to deal with the grape sourcing strategies of wineries in the Canary Islands.

Design/methodology/approach

Sourcing decisions are analysed from official registers of transactions between wineries and their external suppliers. The main sources of information are harvest reports submitted by wineries containing data about observable dimensions of their purchasing decisions. The general behaviour in the wine-grape zones that make up the grape market in the Canary Islands is described, and different strategies of individual wineries are revealed. Grape purchasing decisions are interpreted in terms of the potential explanatory factors involved in the undeclared objectives of wineries’ sourcing strategies. Two research questions are considered in this study: the spatial dimension, which refers to plot location, and the social dimension, which refers to the relationships between wineries and winegrowers.

Findings

The location of grape producers is a key factor in achieving the desired wine quality for wineries. The sourcing strategy of wineries is also influenced by size, but the impact of size varies depending on the short and long-term objectives of wineries.

Originality/value

Typically the literature on grape sourcing strategies relies on interviews with winemakers. However, this paper analyses wineries’ sourcing decisions based on records and reports that reveal their decisions in the specific context of the Canary Islands.

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酿酒厂葡萄供应战略的启示:加那利群岛的案例
本文旨在探讨加那利群岛葡萄酒厂的葡萄采购策略。设计/方法/途径本文从葡萄酒厂与其外部供应商之间交易的官方登记簿中分析了采购决策。信息的主要来源是酒庄提交的收获报告,其中包含有关其采购决策的可观察数据。对构成加那利群岛葡萄市场的葡萄种植区的一般行为进行了描述,并揭示了各个酒庄的不同策略。从酒庄采购战略未公开的目标所涉及的潜在解释因素的角度,对葡萄采购决策进行了解读。本研究考虑了两个研究问题:空间维度(指地块位置)和社会维度(指酒庄与葡萄种植者之间的关系)。酒庄的采购策略也受到规模的影响,但规模的影响因酒庄的短期和长期目标而异。原创性/价值有关葡萄采购策略的文献通常依赖于对酿酒师的访谈。然而,本文根据记录和报告分析了葡萄酒厂的采购决策,这些记录和报告揭示了葡萄酒厂在加那利群岛特定环境下的决策。
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来源期刊
CiteScore
4.90
自引率
11.10%
发文量
23
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