The Effect of Digital Platform Strategies on Firm Value in the Banking Industry.

IF 5.9 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Journal of Management Information Systems Pub Date : 2024-06-24 eCollection Date: 2024-01-01 DOI:10.1080/07421222.2024.2340825
Maximilian Schreieck, Yongli Huang, Alexander Kupfer, Helmut Krcmar
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Abstract

After digital platforms have become successful in the information technology (IT) industry, incumbents from traditional industries increasingly implement digital platform strategies. However, there is mixed evidence on whether these incumbents benefit from digital platform strategies. To provide systematic insights, we focus on the banking industry. With the emergence of open banking, banks have begun implementing digital platforms to unlock the innovative power of third-party developers. We conducted an event study based on the announcement of digital platform strategies in a global sample of 165 banks. We show that, on average, investors react positively to the announcements. Contrary to our expectations, this effect is more substantial for banks from emerging markets than those from developed markets. Prior artificial intelligence (AI) orientation only partly contributes to investors' favorable perception of a digital platform strategy. These results point to the complex interplay of AI orientation and digital platform strategies, yielding questions for future research.

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数字平台战略对银行业企业价值的影响。
数字平台在信息技术(IT)行业取得成功后,传统行业的现有企业也越来越多地实施数字平台战略。然而,关于这些在位企业是否能从数字平台战略中获益,证据不一。为了提供系统性的见解,我们重点关注银行业。随着开放银行的出现,银行开始实施数字平台,以释放第三方开发者的创新能力。我们对全球 165 家银行的数字平台战略公告进行了事件研究。我们的研究表明,平均而言,投资者会对这些公告做出积极反应。与我们的预期相反,新兴市场的银行比发达市场的银行受到的影响更大。先前的人工智能(AI)导向仅在一定程度上促进了投资者对数字平台战略的好感。这些结果表明了人工智能导向与数字平台战略之间复杂的相互作用,为未来的研究提出了问题。
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来源期刊
Journal of Management Information Systems
Journal of Management Information Systems 工程技术-计算机:信息系统
CiteScore
10.20
自引率
13.00%
发文量
34
审稿时长
6 months
期刊介绍: Journal of Management Information Systems is a widely recognized forum for the presentation of research that advances the practice and understanding of organizational information systems. It serves those investigating new modes of information delivery and the changing landscape of information policy making, as well as practitioners and executives managing the information resource.
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