Sustainable development of local livelihoods in Vietnam: A demand‐driven approach through “One Commune, One Product”

IF 11.3 1区 化学 Q1 CHEMISTRY, PHYSICAL ACS Catalysis Pub Date : 2024-07-11 DOI:10.1002/sd.3118
N. T. Trang, Steven W. Kopp, V. Tu
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Abstract

“One Commune One Product” (OCOP) is a national target program intended to develop the rural economy of Vietnam. The goal of the OCOP program is to identify and promote competitive, marketable products that originate from local and indigenous resources. Since its nationwide implementation in 2018, nearly 5000 OCOP products have been evaluated and certified for OCOP status. The present study interviewed 600 Vietnamese consumers and employed the latent class choice model to investigate the consumers' willingness to pay for OCOP attributes, including the ethical attributes of traceability information, local production, and fair trade, along with the government “star rating” for the product and the OCOP certification label. Through a choice experiment, we identified two distinct consumer segments, one of which (about 74% of the sample) expressed preference and willingness to pay price premiums for the product attributes and the other which (about 26%) was unwilling to pay for any of the attributes. We also found that the consumers in the “Optimist” segment were willing to pay a price premium for “private” product attributes compared to “public” attributes. Consumers in the “Opponent” segment were characterized as highly price sensitive; they expressed lower levels of concern for the environment and lower preferences for local products. Based on these results, we propose some policy implications for continued development of the OCOP program and local livelihoods.
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越南当地生计的可持续发展:通过 "一个公社,一种产品 "采取以需求为导向的方法
"一乡一产品"(OCOP)是一项旨在发展越南农村经济的国家目标计划。OCOP 计划的目标是识别和推广源自当地和本土资源的有竞争力、适销对路的产品。自 2018 年在全国范围内实施以来,已有近 5000 种 OCOP 产品通过评估并获得 OCOP 认证。本研究采访了 600 名越南消费者,采用潜类选择模型调查了消费者对 OCOP 属性的支付意愿,包括可追溯信息、本地生产和公平贸易等道德属性,以及政府对产品的 "星级评定 "和 OCOP 认证标签。通过选择实验,我们发现了两个不同的消费者群体,其中一个群体(约占样本的 74%)表示偏好并愿意为产品属性支付溢价,而另一个群体(约占样本的 26%)则不愿意为任何属性支付溢价。我们还发现,与 "公共 "属性相比,"乐观派 "消费者愿意为 "私人 "产品属性支付溢价。反对者 "群体的消费者对价格高度敏感,他们对环境的关注程度较低,对本地产品的偏好也较低。基于这些结果,我们提出了继续发展 OCOP 计划和当地生计的一些政策影响。
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来源期刊
ACS Catalysis
ACS Catalysis CHEMISTRY, PHYSICAL-
CiteScore
20.80
自引率
6.20%
发文量
1253
审稿时长
1.5 months
期刊介绍: ACS Catalysis is an esteemed journal that publishes original research in the fields of heterogeneous catalysis, molecular catalysis, and biocatalysis. It offers broad coverage across diverse areas such as life sciences, organometallics and synthesis, photochemistry and electrochemistry, drug discovery and synthesis, materials science, environmental protection, polymer discovery and synthesis, and energy and fuels. The scope of the journal is to showcase innovative work in various aspects of catalysis. This includes new reactions and novel synthetic approaches utilizing known catalysts, the discovery or modification of new catalysts, elucidation of catalytic mechanisms through cutting-edge investigations, practical enhancements of existing processes, as well as conceptual advances in the field. Contributions to ACS Catalysis can encompass both experimental and theoretical research focused on catalytic molecules, macromolecules, and materials that exhibit catalytic turnover.
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