Information Consumption Habits of Young Colombian University Students

Abstract

The younger generations are exerting a profound influence on the future of the media. The current crisis of reputation facing traditional media is compelling those involved in the creation, production, and distribution of content to rethink the logic underpinning these processes. The consumption of entertainment and information via smartphones is becoming increasingly concentrated in screen devices and social platforms. In light of the particularities of a convergence of media and the characteristics of the digital sphere of users, it is necessary to investigate the information consumption habits and preferences of young university students towards conventional and digital media platforms, as well as social networks within the digital sphere. The objective of this research was to ascertain the news consumption habits of young university students in the context of the new digital landscape, characterised by the pervasiveness of connectivity and the ascendency of smartphones as the primary gateway to the internet. A survey of 1300 students was conducted in October 2023 to investigate their adoption, use, and consumption of traditional and digital media, as well as the devices they use and the importance of podcasts. The results, viewed through the lens of a specific ecosystem, such as that of Colombia, challenge prevailing stereotypes and suggest that younger generations continue to value traditional journalistic brands, potentially due to familial influence. The majority of content is accessed through screen devices and social media platforms. Despite the existence of prejudices, young people supplement their musical preferences with informational content and leisure and entertainment products.