Strategies for Olympian Athletes: Engaging Fans During the Four-Year Interim Period

Abstract

This research investigates the stretegies by which Olympic athletes can engage with and connect to fans during the four-year interval between Olympic Games. Fifteen professionals from media, marketing, and academia participated in qualitative interviews. The insights from experts underscored several vital strategies, including crafting and distributing content on social media; increase exposure through mass media; engaging in and covering various sporting events; establishing partnerships with brands; sharing personal aspects of their lives; and organizing fan clubs and events.