{"title":"Cause-related marketing in tourism: how goal framing promotes consumer prosocial behaviours","authors":"Biqiang Liu, Brent Moyle, Anna Kralj, Yixue Chen, Yaoqi Li","doi":"10.1080/09669582.2024.2374360","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":506110,"journal":{"name":"Journal of Sustainable Tourism","volume":" 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sustainable Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/09669582.2024.2374360","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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