Optimizing Internet Subscriptions For Mtn And Glo Data Plans

Abstract

Optimizing internet subscriptions for MTN and GLO data plans involves developing strategies to maximize cost-efficiency and data usage for users. This process includes analyzing various data plans offered by both MTN and GLO, comparing them based on cost per gigabyte and validity period. The data for the study were obtained from both MTN and GLO official website via www.mtn.ng and www.gloworld.com. The method of data analysis used is the Integer linear programming model. The result revealed that best subscription plan which minimizes cost for users of MTN in a month are; 1 GB data worth ₦350 valid for a day, 2 times 2.5GB data worth ₦600 valid for 2 days and 4 times 1.5GB data worth ₦1000 valid for 7 days. For the yearly subscription, the best data plan that minimized cost for users are 1 GB data worth ₦350 valid for a day, 2 times 2.5GB data worth ₦600 valid for 2 days and 51 times 1.5GB data worth ₦1000 valid for 7 days. The result revealed that the best subscription plan which minimizes cost for users of GLO in a month are; 1 GB data worth ₦300 valid for a day, 2GB data worth ₦500 valid for 2 days, 7GB data worth ₦1500 valid for 7 days and 2 times 1.8GB data worth ₦500 valid for 14 days. For the yearly subscription, the best data plan that minimized cost for users are 1 GB data worth ₦300 valid for a day, 2GB data worth ₦500 valid for 2 days, 7GB data worth ₦1500 valid for 7 days and 25 times 1.8GB data worth ₦500 valid for 14 days. The study therefore recommends that the internet providers should design special plans for specific user groups such as students, professionals and businesses.