The impact of using closed- loop supply chain on raising Egyptian customers' sustainable consumerism: Testing the mediating role of customer value in FMCG industry

Abstract

: Purpose – The issue of sustainable consumption is becoming increasingly significant and intricate. There are few other matters that merge the careless actions of individuals in their daily lives with the theoretical aspects of ethical obligation and the connection between humanity and the environment. Research on sustainable consumer behaviour is mainly dominated by two perspectives - the demand side, which reflects customer value, and the supply side, which is represented by firms' supply chain strategies. Closed-loop Supply Chain (CLSC) is a method used to address the aforementioned imbalance, among various other strategies. So, the main purpose of the article is to clarify the impact of Closed-loop Supply Chain (CLSC) on raising Egyptian customers' sustainable consumerism (Care for environmental well-being, Care for the future generations and Quality of life) by studying the mediation effect of customer value by providing an explanation of the definition, description, advantages and disadvantages, significance, examples from literature, and possible research, one can acknowledge its role as a catalyst for promoting sustainable consumerism in the FMCG market in Egypt. Design/methodology/approach – A survey