Unpacking service failures in artificial intelligence: future research directions

IF 3.9 4区 管理学 Q2 BUSINESS Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-07-24 DOI:10.1108/apjml-03-2024-0393
Ritika Chopra, Seema Bhardwaj, Park Thaichon, Kiran Nair
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Abstract

Purpose

The present study undertakes an extensive review of the causes of service failures in artificial intelligence (AI) technology literature.

Design/methodology/approach

A hybrid review has been employed which includes descriptive analysis, and bibliometric analysis with content analysis of the literature approach to synthesizing existing research on a certain topic. The study has followed the SPAR-4-SLR protocol as outlined by Paul et al. (2021). The search period encompasses the progression of service failure in AI from 2001 to 2023.

Findings

From identified theories, theoretical implications are derived, and thematic maps direct future research on topics such as data mining, smart factories, and among others. The key themes are being proposed incorporates technological elements, ethical deliberations, and cooperative endeavours.

Originality/value

This research study makes a valuable contribution to understanding and reducing service defects in AI by providing insights that can inform future investigations and practical implementations. Six key future research directions are derived from the thematic and cluster discussions presented in the content analysis.

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解读人工智能中的服务故障:未来研究方向
本研究对人工智能(AI)技术文献中服务故障的原因进行了广泛综述。本研究采用了混合综述方法,包括描述性分析、文献计量分析以及文献内容分析方法,以综合某一主题的现有研究。本研究遵循了保罗等人(2021 年)概述的 SPAR-4-SLR 协议。研究结果从已确定的理论中得出理论意义,并通过主题图指导未来对数据挖掘、智能工厂等主题的研究。原创性/价值这项研究为理解和减少人工智能中的服务缺陷做出了有价值的贡献,它提供的见解可为未来的调查和实际实施提供参考。通过内容分析中的主题讨论和分组讨论,得出了六个关键的未来研究方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.90
自引率
18.90%
发文量
96
期刊介绍: The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century. APJML includes, but is not restricted to: -Marketing strategy -Relationship marketing -Cross-cultural issues -Consumer markets and buying behaviour -Managing marketing channels -Logistics specialists -Branding issues in Asia Pacific markets -Segmentation -Marketing theory -New product development -Marketing research -Integrated marketing communications -Legal and public policy -Cross national and cross cultural studies
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