{"title":"How to Establish Credibility? The Influence of Expression Manner on Tourist Information Adoption","authors":"Chunxiao Li, Hongxu Liu, Lin Li","doi":"10.1177/00472875241261607","DOIUrl":null,"url":null,"abstract":"This study utilizes source credibility theory to examine how two manners of expression act as cues for source trustworthiness and expertise, impacting potential tourists’ adoption intentions. Importantly, we explore the interplay between source identity and the manner of expression. Throughout this investigation, four empirical studies were undertaken, integrating social media analytics and three experiments. Findings show that high effort and certainty expressions increase potential tourists’ willingness to adopt information, mediated by benevolence-based and competence-based trust, respectively. Particularly, high effort expression is more effective when the source is a tourist, while high certainty expression is more effective with local residents. The research findings suggest that platforms and destination managers should encourage local residents to focus on enhancing certainty expression when generating user-generated content, while encouraging tourists to focus on enhancing effort expression. Additionally, these findings provide insights for crafting guides tailored to different identity information sources.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2024-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875241261607","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study utilizes source credibility theory to examine how two manners of expression act as cues for source trustworthiness and expertise, impacting potential tourists’ adoption intentions. Importantly, we explore the interplay between source identity and the manner of expression. Throughout this investigation, four empirical studies were undertaken, integrating social media analytics and three experiments. Findings show that high effort and certainty expressions increase potential tourists’ willingness to adopt information, mediated by benevolence-based and competence-based trust, respectively. Particularly, high effort expression is more effective when the source is a tourist, while high certainty expression is more effective with local residents. The research findings suggest that platforms and destination managers should encourage local residents to focus on enhancing certainty expression when generating user-generated content, while encouraging tourists to focus on enhancing effort expression. Additionally, these findings provide insights for crafting guides tailored to different identity information sources.
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.