Evaluation of narrative elements of virtual tour video via Instagram as media promotion of National Parks in Indonesia

Abstract

The tourists’ contribution to sustainable tourism is not only economic but also in socio-cultural and ecological aspects. As a medium for Instagram content for National Parks in Indonesia, virtual tours contain content to inform and promote that can influence tourists to realize sustainable tourism. Research to evaluate the content of virtual tour narratives is carried out with a quantitative descriptive approach. The quantitative method involves frequency analysis and score calculation for meeting virtual tour evaluation criteria, while the results are explained descriptively. The analysis technique used is content analysis with information and promotion messages of narrative elements evaluation criteria. The results showed that the percentage of virtual tour video content on National Park Instagram in Indonesia was less than content that was not virtual tour videos. The small number is also not accompanied by good narrative elements, only 15% of which have excellent evaluation results. However, two National Parks can optimize virtual tours, Karimun Jawa and Komodo. Increasing the amount of video content, meeting information, and promotion criteria need to be done to optimize virtual tours in National Parks in Indonesia. The results can be used as a guide for evaluating the narrative elements of national park virtual tour videos.