Working Remotely, Feeling Remote? The Role of Digitally Mediated Communication in Shaping the Identity of Virtual Expatriates.

Abstract

Utilizing the social identity theory, this conceptual article has proposed how digitally mediated communication between expatriates and host country nationals (HCNs) in a remote work arrangement is linked with individualized change experiences of virtual expatriates. The conceptualized model proposes that the lack of in-depth conversations via virtual communication platforms leads to the development of weak emotional interactions between virtual expatriates and HCNs. However, weakened emotional interactions might result in positive or negative impact on expatriates' identity based on personality-based differences. In this regard, expatriates with collective self-esteem are likely to experience social identity threats because of weakened social ties with HCNs. Contrary to the above group, expatriates having personal self-esteem would view weak socialization as an opportunity and experience an improvement in their leader identity, thus experience a positive social identity change over time. This research has conceptually explored outcomes of digitally mediated communication between expatriates and HCNs on the identity change experiences of expatriates, and holistically covers the role of positive as well as negative change experiences. Unlike the focus of the majority of literature on traditional expatriation, the proposed model has focused on experiences of virtual expatriates, and how working in remote work settings lead to long-term socio-psychological changes in these individuals.