Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance

IF 3.6 3区 管理学 Q2 BUSINESS Marketing Intelligence & Planning Pub Date : 2024-07-30 DOI:10.1108/mip-07-2023-0330
Asier Baquero
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Abstract

Purpose

Considering the importance of green knowledge in firms' sustainability, this study investigates the mediating mechanism of green knowledge acquisition (GKA) and the moderating role of resource orchestration capability (ROC) in the relationship between green entrepreneurial orientation (GEO) and corporate sustainable performance (CSP).

Design/methodology/approach

Using a sample of 388 executives from 195 small and medium-sized enterprises (SMEs) in the UAE, this study used partial least squares structural equation modelling to examine the proposed relationships among the constructs.

Findings

The research shows that GEO affects CSP's environmental, economic, and social aspects of CSP. This study also highlights the mediating role of GKA in the relationship between GEO and CSP. The moderated mediation analysis results indicate that when ROC is elevated, GEO's indirect influence on environmental and economic performance through GKA is more pronounced.

Practical implications

This study provides useful insights and a novel approach for manufacturing industries and authoritative bodies to alleviate environmental deterioration and improve CSP by encouraging GKA through green entrepreneurship.

Originality/value

This study enriches the existing literature on GEO, GKA, and CSP by focusing on environmental challenges and applying the resource-based view (RBV) framework. The study's findings broaden the theoretical basis for green entrepreneurship, provide guidance on enhancing CSP in manufacturing firms, and advance green entrepreneurship research.

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通过创业导向和资源协调优化绿色知识获取,促进可持续业务绩效
目的考虑到绿色知识对企业可持续发展的重要性,本研究探讨了绿色知识获取(GKA)的中介机制以及资源协调能力(ROC)在绿色创业导向(GEO)与企业可持续绩效(CSP)之间关系中的调节作用。设计/方法/途径本研究以阿联酋 195 家中小型企业(SMEs)的 388 名高管为样本,采用偏最小二乘法结构方程模型来检验各构建要素之间的关系。研究结果研究表明,绿色创业导向(GEO)会影响 CSP 的环境、经济和社会方面。本研究还强调了 GKA 在 GEO 与 CSP 关系中的中介作用。本研究为制造业和权威机构提供了有用的见解和新颖的方法,以通过绿色创业鼓励 GKA 来缓解环境恶化并改善 CSP。研究结果拓宽了绿色创业的理论基础,为制造业企业加强 CSP 提供了指导,并推动了绿色创业研究。
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来源期刊
CiteScore
8.00
自引率
9.10%
发文量
64
期刊介绍: Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.
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