{"title":"Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance","authors":"Asier Baquero","doi":"10.1108/mip-07-2023-0330","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>Considering the importance of green knowledge in firms' sustainability, this study investigates the mediating mechanism of green knowledge acquisition (GKA) and the moderating role of resource orchestration capability (ROC) in the relationship between green entrepreneurial orientation (GEO) and corporate sustainable performance (CSP).</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>Using a sample of 388 executives from 195 small and medium-sized enterprises (SMEs) in the UAE, this study used partial least squares structural equation modelling to examine the proposed relationships among the constructs.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>The research shows that GEO affects CSP's environmental, economic, and social aspects of CSP. This study also highlights the mediating role of GKA in the relationship between GEO and CSP. The moderated mediation analysis results indicate that when ROC is elevated, GEO's indirect influence on environmental and economic performance through GKA is more pronounced.</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>This study provides useful insights and a novel approach for manufacturing industries and authoritative bodies to alleviate environmental deterioration and improve CSP by encouraging GKA through green entrepreneurship.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>This study enriches the existing literature on GEO, GKA, and CSP by focusing on environmental challenges and applying the resource-based view (RBV) framework. The study's findings broaden the theoretical basis for green entrepreneurship, provide guidance on enhancing CSP in manufacturing firms, and advance green entrepreneurship research.</p><!--/ Abstract__block -->","PeriodicalId":48048,"journal":{"name":"Marketing Intelligence & Planning","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Intelligence & Planning","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/mip-07-2023-0330","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
Considering the importance of green knowledge in firms' sustainability, this study investigates the mediating mechanism of green knowledge acquisition (GKA) and the moderating role of resource orchestration capability (ROC) in the relationship between green entrepreneurial orientation (GEO) and corporate sustainable performance (CSP).
Design/methodology/approach
Using a sample of 388 executives from 195 small and medium-sized enterprises (SMEs) in the UAE, this study used partial least squares structural equation modelling to examine the proposed relationships among the constructs.
Findings
The research shows that GEO affects CSP's environmental, economic, and social aspects of CSP. This study also highlights the mediating role of GKA in the relationship between GEO and CSP. The moderated mediation analysis results indicate that when ROC is elevated, GEO's indirect influence on environmental and economic performance through GKA is more pronounced.
Practical implications
This study provides useful insights and a novel approach for manufacturing industries and authoritative bodies to alleviate environmental deterioration and improve CSP by encouraging GKA through green entrepreneurship.
Originality/value
This study enriches the existing literature on GEO, GKA, and CSP by focusing on environmental challenges and applying the resource-based view (RBV) framework. The study's findings broaden the theoretical basis for green entrepreneurship, provide guidance on enhancing CSP in manufacturing firms, and advance green entrepreneurship research.
期刊介绍:
Marketing Intelligence & Planning (MIP) facilitates communication between researchers and practitioners, providing the users of research with a wealth of robust and relevant information. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.