Bypassing as a non-confrontational influence strategy

Abstract

Psychological interventions tend to be confrontational in nature. That is, when psychologists seek to bring about change in beliefs, attitudes, or behaviors, they often do so by directly confronting the presumed barrier to change. Confrontational approaches can be effective, but suffer from limitations to their efficacy, such as the possibility of arousing discomfort or defensiveness from the recipient. The current piece seeks to highlight an alternative strategy that we refer to as bypassing, which refers to a general approach for bringing about behavior change without confrontation. Leveraging insights from research on misinformation, stereotypes, and persuasion, we present evidence that non-confrontational approaches can be as effective, if not more so, than the traditional confrontational paradigm.