STRATEGY OF DESIGN ONLINE MUSEUM EXHIBITION CONTENTS FROM THE PERSPECTIVE OF ARTIFICIAL INTELLIGENCE

J. Zhao, O. Yezhova
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Abstract

Purpose: analyzes the use of artificial intelligence to improve artistic design in online museum exhibitions. Methodology. The work combines a literature review with an analysis of design examples of online museums using artificial intelligence technologies. In particular, the following online museum cases were analyzed: the British Museum (England), the Louvre (France), the Shanghai Museum (China), the Vatican Museum (Vatican), as well as the Mei Lanfang digital project. The results. As a result of the analysis, it was found that artificial intelligence has a profound effect on the artistic components of digital museum exhibits. Outlined, AI tools can dynamically adapt visual content and design elements, enriching the artistic narrative and aligning with the viewer's preferences to create more engaging visual experiences. Scientific novelty. In the article, the principles of using artificial intelligence in artistic design processes in online museums were characterized for the first time. Systematized principles of combining artificial intelligence with artistic design as new methods for increasing the aesthetic consistency and thematic richness of online museum exhibitions. Practical significance. The findings highlight the transformative potential of artificial intelligence in digital art presentations in online museums, particularly through its ability to improve key design elements such as color schemes, typography and user interface. The practical conclusions and recommendations formulated in the work are aimed at creating a design of more visually attractive and artistically rich online museums.
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人工智能视角下的在线博物馆展览内容设计策略
目的:分析利用人工智能改进在线博物馆展览的艺术设计。方法。这项工作结合了文献综述和对使用人工智能技术的在线博物馆设计实例的分析。特别分析了以下在线博物馆案例:大英博物馆(英国)、卢浮宫(法国)、上海博物馆(中国)、梵蒂冈博物馆(梵蒂冈)以及梅兰芳数字项目。结果分析结果表明,人工智能对数字博物馆展品的艺术成分有着深远的影响。概括地说,人工智能工具可以动态调整视觉内容和设计元素,丰富艺术叙事并符合观众的喜好,从而创造出更具吸引力的视觉体验。科学新颖。文章首次阐述了在线博物馆在艺术设计过程中使用人工智能的原则。将人工智能与艺术设计相结合的系统化原则作为提高在线博物馆展览美学一致性和主题丰富性的新方法。实际意义。研究结果凸显了人工智能在在线博物馆数字艺术展示中的变革潜力,特别是通过其改善色彩方案、排版和用户界面等关键设计元素的能力。这项研究提出的实用结论和建议旨在设计出更具视觉吸引力、艺术内涵更丰富的在线博物馆。
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