Factors affecting citizen intention toward AI acceptance and adoption: the moderating role of government regulations

IF 2.9 Q2 BUSINESS Competitiveness Review Pub Date : 2024-08-07 DOI:10.1108/cr-06-2023-0144
Said Alzebda, Mohammed A.I. Matar
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Abstract

Purpose

This paper aims to explore factors impacting citizen intention toward artificial intelligence (AI) adoption, considering government regulation as a moderating variable. It focuses on the Palestinian Cellular Communications Sector in Gaza Strip, providing insights into the citizen-AI relationship dynamics. The research contributes to enhancing comprehension of AI technology from clients’ perspective.

Design/methodology/approach

To test the hypotheses, a questionnaire was used in an empirical study to collect primary data. In total, 347 Palestinian citizens responded to the survey.

Findings

The findings of this paper reveal that perceived usefulness, perceived ease of use, perceived risks, social influence, user experience and privacy and security concerns significantly influence citizen intention toward AI adoption. Furthermore, government regulations as a moderating variable strengthen the impact of perceived usefulness, perceived ease of use, perceived risks, social influence, user experience and privacy and security concerns on citizen intention toward AI acceptance and adoption. Thus, further research should explore specific domains and cultural contexts to gain a more comprehensive understanding of the factors shaping acceptance and adoption.

Research limitations/implications

The findings of the study should be understood in the context of their limitations. First, the study ignored cultural or domain-specific subtleties in favor of generic characteristics, which calls for more research in these particular circumstances. Second, relying on self-reported data might result in biases and limitations due to subjectivity in reporting, indicating the necessity for alternate data gathering methods and approaches in future research.

Practical implications

Policymakers, developers and organizations working to promote the acceptability and implementation of AI applications should consider the practical implications of this study’s results. To secure the long-term use of AI technologies in a responsible and user-centric way, policymakers should give priority to public education and awareness, user-centered design and ethical AI development techniques. They should also stimulate partnerships and create monitoring systems.

Originality/value

This paper investigates the originality of factors that influence citizen intention toward AI acceptance and adoption. It uniquely examines the moderating role of government regulations in shaping this intention. By addressing this novel aspect, the paper contributes to advancing our understanding of the complex dynamics surrounding citizen intentions toward AI applications.

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影响公民接受和采用人工智能意向的因素:政府法规的调节作用
目的 本文旨在探讨影响公民采用人工智能(AI)意向的因素,并将政府监管作为调节变量。研究以加沙地带的巴勒斯坦蜂窝通信部门为重点,深入探讨公民与人工智能之间的动态关系。为验证假设,在实证研究中使用了调查问卷来收集原始数据。本文的研究结果表明,感知有用性、感知易用性、感知风险、社会影响、用户体验以及隐私和安全问题对公民采用人工智能的意向有显著影响。此外,作为调节变量的政府法规加强了感知有用性、感知易用性、感知风险、社会影响、用户体验以及隐私和安全问题对公民接受和采用人工智能意向的影响。因此,进一步的研究应探索特定领域和文化背景,以更全面地了解影响接受和采用的因素。研究局限性/启示本研究的结果应结合其局限性来理解。首先,该研究忽略了文化或特定领域的微妙之处,而只考虑了一般特征,这就需要在这些特定情况下开展更多的研究。其次,依靠自我报告的数据可能会因报告的主观性而产生偏差和局限性,这表明在未来的研究中需要采用其他的数据收集方法和途径。 实际意义致力于促进人工智能应用的可接受性和实施的政策制定者、开发者和组织应考虑本研究结果的实际意义。为确保以负责任和以用户为中心的方式长期使用人工智能技术,政策制定者应优先考虑公众教育和宣传、以用户为中心的设计和合乎道德的人工智能开发技术。原创性/价值 本文对影响公民接受和采用人工智能意向的因素进行了原创性研究。它独特地研究了政府法规在形成这种意向中的调节作用。通过对这一新颖方面的探讨,本文有助于加深我们对围绕公民对人工智能应用的意向的复杂动态的理解。
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来源期刊
CiteScore
6.60
自引率
17.20%
发文量
50
期刊介绍: The following list indicates the key issues in the Competitiveness Review. We invite papers on these and related topics. Special issues of the Review will collect papers on specific topics selected by the editors. Definition/conceptual framework of competitiveness Competitiveness diagnostics and rankings Competitiveness and economic outcomes Specific dimensions of competitiveness Competitiveness and endowments Competitiveness and economic development Location and business strategy International business and the role of MNCs Innovation and innovative capacity Clusters and cluster initiatives Institutions for competitiveness Public policy (e.g., innovation, cluster development, regional development) The Competitiveness Review aims to publish high quality papers directed at scholars, government institutions, businesses and practitioners. It appears in collaboration with key academic and professional groups in the field of competitiveness analysis and policy, including the Microeconomics of Competitiveness (MOC) network and The Competitiveness Institute (TCI) practitioner network for competitiveness, clusters and innovation.
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