{"title":"‘You are gold’: the role of workwear jewelry advertisements in ‘Disempowering’ urban working women in India","authors":"Runa Das Chaudhuri","doi":"10.1080/13504630.2024.2382861","DOIUrl":null,"url":null,"abstract":"From 2011 onward, jewelry advertisements in India have witnessed a surge in multimedia campaigns of branded work wear gold and diamond jewelry. These commercials target the urban Indian working wom...","PeriodicalId":46853,"journal":{"name":"Social Identities","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2024-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Identities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13504630.2024.2382861","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ETHNIC STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
From 2011 onward, jewelry advertisements in India have witnessed a surge in multimedia campaigns of branded work wear gold and diamond jewelry. These commercials target the urban Indian working wom...
期刊介绍：
Recent years have witnessed considerable worldwide changes concerning social identities such as race, nation and ethnicity, as well as the emergence of new forms of racism and nationalism as discriminatory exclusions. Social Identities aims to furnish an interdisciplinary and international focal point for theorizing issues at the interface of social identities. The journal is especially concerned to address these issues in the context of the transforming political economies and cultures of postmodern and postcolonial conditions. Social Identities is intended as a forum for contesting ideas and debates concerning the formations of, and transformations in, socially significant identities, their attendant forms of material exclusion and power.
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