{"title":"Trust as a critical driver of customer loyalty in the pharmaceutical market: A study of Kazakhstan","authors":"","doi":"10.1016/j.rspp.2024.100021","DOIUrl":null,"url":null,"abstract":"<div><p>The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes towards domestic manufacturers. Factors such as price, quality, place, promotion, satisfaction, awareness, and trust were chosen to measure customer loyalty towards domestic medication manufacturers. The result of our study showed the role of trust as a critical driver of customer loyalty in the pharmaceutical market, with a specific focus on the case of Kazakhstan. Choosing appropriate marketing tools to increase trust and loyalty is crucial for both domestic medications and manufacturers. The research employed a quantitative method using a questionnaire, with 974 valid responses.</p></div>","PeriodicalId":45520,"journal":{"name":"Regional Science Policy and Practice","volume":null,"pages":null},"PeriodicalIF":1.7000,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1757780224000532/pdfft?md5=fc04c4f2034f296a9f69819c0c006a98&pid=1-s2.0-S1757780224000532-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Regional Science Policy and Practice","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1757780224000532","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"GEOGRAPHY","Score":null,"Total":0}
引用次数: 0
Abstract
The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes towards domestic manufacturers. Factors such as price, quality, place, promotion, satisfaction, awareness, and trust were chosen to measure customer loyalty towards domestic medication manufacturers. The result of our study showed the role of trust as a critical driver of customer loyalty in the pharmaceutical market, with a specific focus on the case of Kazakhstan. Choosing appropriate marketing tools to increase trust and loyalty is crucial for both domestic medications and manufacturers. The research employed a quantitative method using a questionnaire, with 974 valid responses.
期刊介绍：
Regional Science Policy & Practice (RSPP) is the official policy and practitioner orientated journal of the Regional Science Association International. It is an international journal that publishes high quality papers in applied regional science that explore policy and practice issues in regional and local development. It welcomes papers from a range of academic disciplines and practitioners including planning, public policy, geography, economics and environmental science and related fields. Papers should address the interface between academic debates and policy development and application. RSPP provides an opportunity for academics and policy makers to develop a dialogue to identify and explore many of the challenges facing local and regional economies.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
