Breaking out! A netnography study on motives of a digital nomad lifestyle

IF 10.1 1区 社会学 Q1 SOCIAL ISSUES Technology in Society Pub Date : 2024-08-06 DOI:10.1016/j.techsoc.2024.102678
Victor Tiberius , Nicole Chen , Mirko Bartels , Dietrich von der Oelsnitz
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Abstract

Digitalization and globalization have stimulated the emergence of digital nomadism as a lifestyle that combines work with constant travel. To address the shortage of skilled employees, a growing number of organizations has to consider to work with digital nomads as external service providers. However, little is known yet about why individuals choose to become constant travelers in the first place. We address this research gap and aim to identify the motives for choosing a digital nomad lifestyle. To this end, we conduct a netnography study on 3,000 online posts from digital nomad communities. Using the Gioia method, we find several repelling and attracting work-related and leisure/travel-related motives and a combination of both. We discuss the implications of these findings for organizations as well as future research opportunities.

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突围!关于数字游民生活方式动机的网络分析研究
数字化和全球化刺激了数字游牧主义的出现,它是一种将工作与不断旅行相结合的生活方式。为了解决熟练员工短缺的问题,越来越多的组织不得不考虑与作为外部服务提供商的数字游民合作。然而,人们对个人为何选择不断旅行还知之甚少。我们针对这一研究空白,旨在找出选择数字游民生活方式的动机。为此,我们对数字游民社区的 3,000 个在线帖子进行了网络文学研究。通过使用 Gioia 方法,我们发现了一些与工作相关、与休闲/旅行相关以及两者结合的排斥性和吸引性动机。我们讨论了这些发现对组织的影响以及未来的研究机会。
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来源期刊
CiteScore
17.90
自引率
14.10%
发文量
316
审稿时长
60 days
期刊介绍: Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.
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