Characteristics of and engagement with URL resources shared among online vaping communities on Reddit.

IF 4 2区医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Tobacco Control Pub Date : 2024-08-17 DOI:10.1136/tc-2023-058533

Jacob A Rohde, Abigail H Muro, Heather D'Angelo

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Abstract

Introduction: Reddit is a popular social media platform for sharing information about vaping. Little is known about the types of external resources that Reddit users in vaping communities share and engage with.

Methods: We analysed 2315 posts containing uniform resource locators (URLs) published to vaping communities on Reddit between November 2021 and October 2022. We coded URLs into eight mutually exclusive domain types. A mixed-effects Poisson regression model examined whether domain type was associated with user engagement (ie, number of unique commenters).

Results: Posts contained links to social media (35%), image hosting (31%), vaping-related commerce (19%), eJuice (12%), general vaping (6%), news (2%) and research (1%) URL domains. There were 237 unique vaping-related commerce domains (eg, ziipstock.com). The average number of commenters per post was 5.43 (SD=8.04). The rate of commenters was higher for posts sharing research (adjusted rate ratio (aRR) 1.74, 95% CI 1.28 to 2.36) and news (aRR 1.56, 95% CI 1.02 to 2.38) domains compared with vape-related commerce domains.

Conclusion: Reddit users in vaping communities share and interact with a variety of external resources. The >200 different vaping-related commerce domains in our sample speak to the breadth and availability of websites that Reddit users (perhaps even those underage) may be using to browse and purchase vaping devices.

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Reddit 上在线 vaping 社区共享 URL 资源的特点和参与情况。

简介：Reddit 是一个分享有关吸烟信息的流行社交媒体平台。人们对 Reddit 上的吸烟社区用户分享和参与的外部资源类型知之甚少：我们分析了 2021 年 11 月至 2022 年 10 月间在 Reddit 上发布的 2315 篇含有统一资源定位器（URL）的文章。我们将 URL 分为八种相互排斥的域类型。混合效应泊松回归模型检验了域名类型是否与用户参与度（即独立评论者数量）相关：帖子包含社交媒体链接（35%）、图片托管链接（31%）、电子烟相关商业链接（19%）、电子果汁链接（12%）、普通电子烟链接（6%）、新闻链接（2%）和研究链接（1%）。与汽化相关的商业域名（如 ziipstock.com）有 237 个。每个帖子的平均评论人数为 5.43（SD=8.04）。与与 vape 相关的商业域名相比，分享研究（调整比率 (aRR) 1.74，95% CI 1.28 至 2.36）和新闻（aRR 1.56，95% CI 1.02 至 2.38）域名的帖子的评论者比率更高：结论：电子烟社区的 Reddit 用户共享各种外部资源并与之互动。我们的样本中有超过 200 个不同的与吸食电子烟相关的商业域，这说明 Reddit 用户（甚至可能是未成年用户）可能会使用广泛且可用的网站来浏览和购买吸食电子烟设备。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tobacco Control 医学-公共卫生、环境卫生与职业卫生

CiteScore

9.10

自引率

26.90%

发文量

223

审稿时长

6-12 weeks

期刊介绍： Tobacco Control is an international peer-reviewed journal covering the nature and consequences of tobacco use worldwide; tobacco''s effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population-level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.