{"title":"Impulse self-gifting: An exploration of motivations, contexts, and the role of self-control","authors":"Sukyung Seo, Nancy Nelson Hodges","doi":"10.1111/fcsr.12523","DOIUrl":null,"url":null,"abstract":"<p>The purpose of this study was to explore the motivations and contexts that prompt consumers' impulse self-gifting behaviors (ISGB). A thematic analysis of interview data collected from 20 consumers revealed that motivations for ISGB were prompted by specific contexts and that attempts to avoid ISGB through self-control were typical among the participants. Mood states and marketing promotions also emerged as contexts prompting ISGB. Findings were viewed through the conceptual lens of stimulus-organism-response to frame the experience of ISGB as a process. This study expands the literature by considering the implications of impulse purchasing for self-gifting and offering strategic insights for practitioners.</p>","PeriodicalId":46383,"journal":{"name":"Family & Consumer Sciences Research Journal","volume":"53 1","pages":"41-53"},"PeriodicalIF":1.3000,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Family & Consumer Sciences Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/fcsr.12523","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FAMILY STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
The purpose of this study was to explore the motivations and contexts that prompt consumers' impulse self-gifting behaviors (ISGB). A thematic analysis of interview data collected from 20 consumers revealed that motivations for ISGB were prompted by specific contexts and that attempts to avoid ISGB through self-control were typical among the participants. Mood states and marketing promotions also emerged as contexts prompting ISGB. Findings were viewed through the conceptual lens of stimulus-organism-response to frame the experience of ISGB as a process. This study expands the literature by considering the implications of impulse purchasing for self-gifting and offering strategic insights for practitioners.
期刊介绍：
Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.
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