Shaping sustainable consumption: Quebec consumers' knowledge and beliefs about the environmental impacts of food

Abstract

There is growing evidence that shifts in food consumption have the potential to mitigate the environmental impacts of food systems. Yet, although Canadians are increasingly concerned about climate change, changes towards more sustainable food consumption patterns are not widely observed. Understanding consumers' perspective on these issues is crucial for bridging this gap between individual behaviors and collective concerns. This study explores the knowledge, understanding and beliefs of Quebec consumers regarding the environmental impacts of food and their potential for shaping sustainable food consumption. A representative sample of consumers (N = 978) answered an online questionnaire assessing their factual knowledge and investigating their views of food systems impacts. Results indicate low levels of knowledge and highlight widely shared beliefs regarding food systems. Consumers tended to overestimate the role of transport in food's environmental footprint and believe that reducing transport or eating local foods are the most effective ways to improve environmental sustainability. Likewise, consumers tend to underestimate the impact of production, as well as solutions that could effectively reduce this impact. The findings reveal a need for improved literacy and awareness of the environmental impacts of food, thereby highlighting the importance of effective information and education strategies to shape sustainable food consumption habits.