Refugees’ Storytelling Strategies on Digital Media Platforms: How the Russia–Ukraine War Unfolded on TikTok

Abstract

The article discusses how TikTok has emerged as a platform for self-representation and political contestation during the Russia–Ukraine war. Shortly after the beginning of the conflict, journalists and broadcasters have begun to associate the events unfolding in those countries with the widespread use of this platform among young content creators, refugees, soldiers, and civilians. Described as the “first TikTok war” or as “WarTok,” the conflict in Ukraine represents an important example to look at to uncover the increasingly central role of platforms as spaces where conflicts can be witnessed, documented, and shared with global audiences in real time. The research findings illustrate how TikTok becomes a space where material and affective practices of “performed refugeeness” can become visible and viral due to its unique language, formatting style, and highly personalized narratives, while creating a transnational streaming of war-related discourses that not only bypass traditional circuits of news sharing, but also activate a digital care network that crosses borders and connects diverse digital publics. While the study is small scale to account for a more in-depth narrative analysis of TikTok videos, it nevertheless returns significant insights into refugees’ digital storytelling strategies in conflict areas.