{"title":"Prosocial Campaigns With Virtual Influencers: Stories, Messages, and Beyond","authors":"Eunjin Kim, Quan Xie, Joo-Wha Hong, Hye Min Kim","doi":"10.1080/10447318.2024.2387399","DOIUrl":null,"url":null,"abstract":"This research addresses the rising prominence of virtual influencers (VIs) by asking a crucial question: “How can we effectively use virtual influencers to not only reach audiences but also deeply ...","PeriodicalId":54954,"journal":{"name":"International Journal of Human-Computer Interaction","volume":"48 1","pages":""},"PeriodicalIF":3.4000,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Human-Computer Interaction","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1080/10447318.2024.2387399","RegionNum":3,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, CYBERNETICS","Score":null,"Total":0}
引用次数: 0
Abstract
This research addresses the rising prominence of virtual influencers (VIs) by asking a crucial question: “How can we effectively use virtual influencers to not only reach audiences but also deeply ...
期刊介绍：
The International Journal of Human-Computer Interaction addresses the cognitive, creative, social, health, and ergonomic aspects of interactive computing.
It emphasizes the human element in relation to the systems and contexts in which humans perform, operate, network, and communicate, including mobile apps, social media, online communities, and digital accessibility. The journal publishes original articles including reviews and reappraisals of the literature, empirical studies, and quantitative and qualitative contributions to the theories and applications of HCI.
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