Vipin Vihari Ram Tripathi, Manish Kumar Srivastava, Rukmani Jaiswal, Thakur Digbijay Singh, Amgad S. D. Khaled
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Abstract
The unprecedented growth in e-commerce has brought forward a new paradigm in consumer behaviour and the strategic approach businesses take in reaching and retaining customers. The influence of mark...
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Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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