Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective

IF 3 Q2 BUSINESS Cogent Business & Management Pub Date : 2024-08-26 DOI:10.1080/23311975.2024.2380018
Shamsad Ahmed, Ahmed Tausif Saad, Sarwar Razzaq Chowdhury, Farid Ahammad Sobhani, Md. Sharif Hassan, Md Aminul Islam
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Abstract

The online food delivery (OFD) industry has experienced significant growth and transformation, enabling businesses to operate in a dual-channel manner and diversify their revenue sources. The paper...
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营销组合要素对网上送餐服务品牌资产的影响:新兴经济视角
在线食品配送(OFD)行业经历了显著的增长和转型,使企业能够以双渠道方式运营,并使其收入来源多样化。本文...
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来源期刊
CiteScore
4.40
自引率
10.00%
发文量
301
审稿时长
16 weeks
期刊介绍: Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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