Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions

IF 3 Q2 BUSINESS Cogent Business & Management Pub Date : 2024-08-20 DOI:10.1080/23311975.2024.2393743
Hitmi Khalifa Alhitmi, Alin Mardiah, Khalid Ibrahim Al-Sulaiti, Jaffar Abbas
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Abstract

Interest in artificial intelligence (AI) is widespread across several industries, such as marketing, but worries about its ethical and legal consequences are increasing. This article examines conce...
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从经济学和商业领域看人工智能驱动营销的数据安全和隐私问题:探索可能的解决方案
人工智能(AI)在市场营销等多个行业受到广泛关注,但人们对其伦理和法律后果的担忧也与日俱增。本文探讨了对人工智能的设想。
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来源期刊
CiteScore
4.40
自引率
10.00%
发文量
301
审稿时长
16 weeks
期刊介绍: Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.
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