The effect of brief in-survey product experience on preferences for smart energy technologies

IF 5.4 Q2 ENERGY & FUELS Smart Energy Pub Date : 2024-08-30 DOI:10.1016/j.segy.2024.100155
Stepan Vesely, Gloria Amaris, Christian A. Klöckner
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Abstract

Survey research on the adoption of smart energy technologies is growing rapidly, generating important knowledge about factors on the consumer side that may help facilitate transition towards sustainable energy systems. However, much of this research uses survey measures to elicit consumer preferences without explicit consideration of whether and how in-survey experience with the technologies affects preference estimates. For this reason, we experimentally test (for the first time) whether brief in-survey product experience, mainly in the form of additional time spent deliberating about relevant products, influences stated consumer preferences for smart energy monitoring and management apps. Findings obtained in our first experiment conducted in the United Kingdom suggest modest effects of in-survey product experience on consumer preferences, where consumer preferences can be both strengthened or weakened depending on the type of in-survey product experience. These findings are, however, not replicated in our second experiment conducted in Spain. The Spanish experiment, nonetheless, suggests that brief in-survey product experience can help participants make more reasoned choices better reflecting their environmental concern and income constraints. Our results point to possible ways how to improve the reliability of stated preference surveys by providing respondents with adequate in-survey experience with unfamiliar products.

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调查中的简短产品体验对智能能源技术偏好的影响
有关采用智能能源技术的调查研究正在迅速发展,这些研究提供了有关消费者方面因素的重要知识,这些因素可能有助于促进向可持续能源系统的过渡。然而,这些研究大多采用调查方法来了解消费者的偏好,却没有明确考虑调查中的技术体验是否以及如何影响偏好估计。为此,我们(首次)通过实验测试了简短的调查产品体验(主要表现为花费更多时间考虑相关产品)是否会影响消费者对智能能源监测和管理应用程序的偏好。我们在英国进行的首次实验结果表明,调查内产品体验对消费者偏好的影响不大,根据调查内产品体验的类型,消费者的偏好既可能增强,也可能减弱。然而,我们在西班牙进行的第二次实验并没有重复这些发现。不过,西班牙的实验表明,简短的调查内产品体验可以帮助参与者做出更合理的选择,更好地反映他们对环境的关注和收入限制。我们的研究结果为如何通过让受访者在调查中充分体验陌生产品来提高陈述偏好调查的可靠性提供了可能的方法。
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来源期刊
Smart Energy
Smart Energy Engineering-Mechanical Engineering
CiteScore
9.20
自引率
0.00%
发文量
29
审稿时长
73 days
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