Impact of World Cerebral Palsy Day on Public Interest in Brazil: Evidence from Internet Search Data.

Developmental neurorehabilitation Pub Date : 2024-11-01 Epub Date: 2024-10-07 DOI:10.1080/17518423.2024.2410169

Nathalia Caroline Soares Chaves, Adriane Santos de Oliveira, Ana Clara Geremias Fischer, Jessica Paiva Tavares, André Luís Ferreira Meireles

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Abstract

Aim: This study investigated the impact of the World Cerebral Palsy Day (WCPD) campaign on the public interest using Google Trends Analysis data in Brazil.

Methods: Google Trends was used to collect Relative Search Volume (RSV) data for "cerebral palsy" from 2004 to 2011 (control years) and 2012 to 2022 (WCPD years). RSV during the 4 weeks around WCPD (period of interest) was compared with the rest of the year (control period) in each timeframe. Regional RSV, search queries, and main topics were also investigated.

Results: RSV increased by 62.22% from pre-campaign to campaign period. During the WCPD years, a 21.36% RSV increase occurred in campaign weeks, with an average difference of 12.16 (95% CI: 1.74, 22.58); notably in in the last five years in the southeast 9.47 (95% CI: 2.93, 16.01) and south 8.66 (95% CI: 1.66, 15.66) macro-regions.

Conclusion: The campaign has fulfilled its role, but targeting more vulnerable areas could further amplify its impact.

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世界脑瘫日对巴西公众兴趣的影响：来自互联网搜索数据的证据

目的：本研究利用巴西的谷歌趋势分析数据，调查世界脑瘫日（WCPD）活动对公众兴趣的影响：使用 Google Trends 收集 2004 年至 2011 年（对照年份）和 2012 年至 2022 年（世界脑瘫日年份）的 "脑瘫 "相对搜索量 (RSV) 数据。在每个时间段内，将世界脑瘫日（WCPD）前后 4 周（关注期）的 RSV 与一年中其他时间（对照期）的 RSV 进行比较。此外，还对地区 RSV、搜索查询和主要话题进行了调查：从运动前到运动期间，RSV 上升了 62.22%。在 WCPD 年期间，运动周 RSV 上升了 21.36%，平均差异为 12.16（95% CI：1.74, 22.58）；特别是在过去五年中，东南部 9.47（95% CI：2.93, 16.01）和南部 8.66（95% CI：1.66, 15.66）个大区：结论：该运动已发挥其作用，但针对更脆弱的地区可进一步扩大其影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Developmental neurorehabilitation

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