{"title":"Meta-Analytic Evidence That Message Fatigue is Associated With Unintended Persuasive Outcomes","authors":"David M. Keating, Chris Skurka","doi":"10.1177/00936502241287875","DOIUrl":null,"url":null,"abstract":"Message fatigue is a state in which people believe they have received too many similar messages conveying redundant information and feel a sense of exhaustion and boredom with those messages. A growing body of work suggests message fatigue inhibits persuasion, and a meta-analytic review can help to evaluate the strength and direction of the relationship between message fatigue and persuasive outcomes, explore potential moderators of that relationship, and shed light on productive paths forward. Our results indicated that, on average, increased message fatigue is associated with unintended outcomes such as increased endorsement of message-inconsistent beliefs and reduced intention to enact healthy behaviors ( r = −.25, k = 18, N = 24,236). Substantial heterogeneity was observed and, in general, left unexplained by our coded moderators. We speculate about the drivers of the observed heterogeneity and reflect on paths forward in this area of research.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":"7 1","pages":""},"PeriodicalIF":4.9000,"publicationDate":"2024-10-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/00936502241287875","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Message fatigue is a state in which people believe they have received too many similar messages conveying redundant information and feel a sense of exhaustion and boredom with those messages. A growing body of work suggests message fatigue inhibits persuasion, and a meta-analytic review can help to evaluate the strength and direction of the relationship between message fatigue and persuasive outcomes, explore potential moderators of that relationship, and shed light on productive paths forward. Our results indicated that, on average, increased message fatigue is associated with unintended outcomes such as increased endorsement of message-inconsistent beliefs and reduced intention to enact healthy behaviors ( r = −.25, k = 18, N = 24,236). Substantial heterogeneity was observed and, in general, left unexplained by our coded moderators. We speculate about the drivers of the observed heterogeneity and reflect on paths forward in this area of research.
信息疲劳是指人们认为自己收到了太多传递冗余信息的类似信息，并对这些信息感到疲惫和厌烦的一种状态。越来越多的研究表明，信息疲劳会抑制说服力，而元分析综述则有助于评估信息疲劳与说服力结果之间关系的强度和方向，探索这种关系的潜在调节因素，并阐明富有成效的前进方向。我们的研究结果表明，平均而言，信息疲劳的增加与非预期结果相关，如对信息不一致的信念的认可增加以及实施健康行为的意愿降低（r = -.25, k = 18, N = 24,236）。我们观察到了大量的异质性，一般来说，我们的编码调节因子无法解释这些异质性。我们对观察到的异质性的驱动因素进行了推测，并对这一研究领域的前进方向进行了思考。
期刊介绍：
Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.
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